website & search engine optimisation
Does your website appear in the top ten results in Google for
selected keyword combinations?
If not, you might as well not have
a website at all - statistics show that 75% of searchers never scroll
past the first page of results. It is imperative that you are in
the top ten - better still, the top three.
We can help you achieve
this.
Download
Website and Search Engine Optimisation document - PDF version...
Are you frustrated by the lack of business that your website brings
in? Not currently appearing in the top ten results in Google - but
your major competitor is?
It's absolutely imperative that your business secures a prominent
place in the search engine results pages. Why? Statistics
show that:
- 93% of
consumers’ worldwide use search engines to locate web sites.
(Forrester Research)
- 85% of
qualified web traffic is driven through search engines. (WWW User
Survey)
- 75% of
search engine traffic never scroll past the first page of results.
(WWW User Survey)
You could have the best looking website in the world - but it may
never be seen by anyone...unless it is optimised for the search
engines.
Blue Train can optimise your website so that it appears in the top
ten results in Google and the other search engines. And we
guarantee our work - if your website does not appear in the top ten
results in Google for your chosen keyword combination after 12 months,
we will refund your money. How do I get my website optimised?
Upon engagement, we will consult closely with you so that we
understand your business, web strategy, target audience and existing
website traffic.
We will then undertake an initial analysis of your website, produce a
detailed recommendations report (including recommendations about design,
useability, navigation, information architecture and content), and
optimise your site as follows:
- Keyword Analysis. Keywords are combinations of words that are
entered into search engines by users to find what they are looking for.
It is important to identify the most appropriate keyword combinations
and to optimise your website for those combinations, so that the search
engines are able to match the thematic basis of your site with the
search terms specified by internet users in Google and other search
engines.
- Website Optimisation. The website textual copy and metadata
will be optimised for the keywords selected. This process includes
manual optimisation of on-site elements, HTML metatags and page copy.
- Search Engine Submission. Your website will be submitted to
the major search engines and directories. The vast majority of web
traffic emanates from one of the three major search engines - Google,
Yahoo and Bing. It is imperative that your website appears in the top
ten results on these search engines - because statistics show that only
a very small percentage of users will proceed beyond the first page of
search engine results.
- Advice on Link Building. Blue Train will provide you with
advice about identifying and recruiting link partners. A big part of
your search engine optimisation strategy needs to be inbound link
building. The search engines see inbound links from quality websites as
a tick of approval for your site. Getting a link from a good site is a
vote of confidence that your website is equally good, and your search
engine ranking will improve accordingly. Please note that we do
not undertake link building on your behalf.
If the initial optimisation is successful, there should be a
discernible improvement in your website's search engine rankings after 6
months.
At 6 months and 12 months after the initial optimisation, Blue Train
will deliver a detailed optimisation report to you containing the
following components:
- Search Engine Rankings Report. Where does your website
rank in the search engines for a particular keyword combination? Are
you in the top ten? This report will tell you how you are currently
faring for the keywords selected during the initial optimisation and
how you compare with your competitors.
- Website Optimisation Report. This report will identify
any actions required to improve your rankings for the chosen
keywords.
Blue Train will work with you to implement the recommendations
outlined in the 6 month and 12 month reports.
If your website does not appear in the top ten results in
Google for your chosen keyword combination after 12 months, we will
refund your money.
Our website and search engine optimisation service includes the following:
- Initial consultation and frank advice about your website's
design, useability, navigation, information architecture and content
- Written analysis and recommendations report
- Manual optimisation of on-site elements
- Search engine and directory submission
- 6 month consult and written optimisation report
- 12 month consult and written optimisation report
- Email support for the 12 month duration of the project
- Money back guarantee if we don't secure a top ten position for
your desired keyword combination within 12 months
How much will this cost?
Whilst some specific client requirements may impact upon the cost,
the standard price for website and search engine optimisation is $2,995 ex
GST ($3,295 inc GST). The fee is payable upon delivery of the
initial analysis and recommendations report.
Please contact us today
if you would like further information about our website and search
optimisation service.
|
