WEBSITE HEALTH CHECK

Not happy with your website's performance?  Think that you can get more from your website, but not sure where to start?  You need a website health check.

For $495 (inc GST), Blue Train will undertake a comprehensive website health check, comprising:

• A detailed analysis of your existing website;
• A one-on-one, hour-long consulting session with you (with stats, reports and screenshots); and
• A follow up written recommendations report.

Please contact us today if you would like to arrange a website health check.

What does the health check cover?

The website health check is based on Blue Train's BPADCOSM website methodology and will look at the following factors:

• Business Case
  • People - who is your target audience?
  • Objectives - what do you seek to achieve through your website?
  • Strategies - what things are you currently doing to achieve your objectives?
     
• Platform
  • Is your domain name appropriate?
  • Are you using appropriate web hosting?
  • Are you using appropriate software? eg. content management system, email marketing software
     
• Architecture
  • Is your information ordered correctly (information architecture)?
  • Is your website easily navigable and its structure logical?
  • Is your website accessible?
  • Are your page templates and common page content ('included' content) appropriate?
     
• Design
  • Are your corporate logo, colours, fonts and styles appropriate?
  • Are your fixed graphical elements appropriate - eg. banners, page graphics?
  • Are your rich and dynamic media elements appropriate - eg. video, Flash animations?
  • Is the general 'look and feel' appropriate?
     
• Content
  • Do you have appropriate content on your site?
  • Is your content written well for both human visitors and search engines?
     
• Optimisation for search engines
  • Are you targeting the right keyword combinations?
  • Are your pages themselves optimised for search engines?
  • Do you have quality inbound links?
  • Have you submitted your website to appropriate directories and search engines?
  • Have you done any technical optimisation - sitemaps, robots. txt, etc.?
     
• Social Media
  • Are you using appropriate social media channels?
  • Are social media channels being used effectively?
  • Are the social media channels integrated with your website?
     
• Marketing
  • What other marketing efforts are you undertaking? eg. search engine marketing / pay per click, email marketing
  • Are these appropriate?