social media training and
The social media phenomenon that brought us Twitter, Facebook,
MySpace and YouTube is still relatively new in Australia, but it has
permeated society extremely quickly. Here are some stats that
will astound you:
- Over 45 hours of video is uploaded to YouTube every minute.
- Dell claims to have made over $3 million in sales via its
Twitter posts alone between 2007 and 2009.
- There are currently over 500 million registered users on
- It took radio 38 years to reach an audience of 50 million people
- it took Facebook just two years.
- Wikipedia launched in 2001 and now has over 13 million articles
in more than 200 languages. Despite its 'distributed authorship', it
has been proven that Wikipedia is more factually correct than the
- There are over 31 billion searches on Google every month. In
2006, this figure was 2.7 billion.
Increasingly, it is becoming important for business to understand
and employ these new technologies.
How can Blue Train help?
Blue Train has significant social media experience through its
management of Boomerang Books,
one of Australia's leading online bookstores. Boomerang Books
utilises blogs, Facebook, Twitter and online video on its website.
Blue Train shares it social media experience through the following
- Website Health Check. Blue Train undertakes
comprehensive reviews of existing websites and provides detailed
guidance on how to improve them, including social media advice.
Visit our Website Health Check
page for more information.
- Public Workshops. Blue Train regularly conducts
public workshops about social media and blogging, entitled 'How to
use Facebook, Twitter and social media to market your business' and
'How to use a Blog to market your business'.
Visit our Public Workshops page
for more information about our upcoming workshops.
- Public Speaking.
The principal of Blue Train, Clayton Wehner,
is an entertaining and enthusiastic speaker and is available to speak to
groups about social media.
Visit our Public Speaking page for more information about
- Consulting and Training. Blue Train delivers
tailored social media consulting and training services for
contact us today
for more information about our services.
From Lieutenant Colonel Malcolm Wells, Senior Career
Advisor, Directorate of Officer Career Management,
Australian Army, Canberra ACT
I recently engaged Clayton to deliver a training seminar
on social media technology and web based career portals for
my team who provide career management of Australian Regular
Army officers. Clayton's product was outstanding. He had
thought deeply about the subject, and his training was
specifically tailored for the needs of my team. His deep
background in Government, coupled with his industry leading
perspective on employing social media to support business
made him perfect for what I was seeking. I would recommend
him as an expert trainer and consultant on integrating web
2.0 technologies into existing businesses and government