Email marketing training
and consulting
Email is a highly cost-effective and targeted means of
delivering messages to existing and prospective customers - as long as
it is done correctly.
Some businesses use email marketing to good effect, but in the main,
this medium is under-utilised - despite the widespread use of
email as a communication tool in our daily lives.
Just how important is email? A May 2009 report by
The Radicati Group in the US
estimates that there are around 1.4 billion email users worldwide
and this is expected to rise to 1.9 billion by 2013. The
same report suggests that around 247 billion emails are sent each
day. That's a huge audience that your business could be
tapping into.
How can Blue Train help?
Blue Train has significant email marketing experience through its
management of Boomerang Books,
one of Australia's leading online bookstores. Boomerang Books has
an active email marketing strategy, with weekly campaigns delivered to
over 13,000 subscribers on its main subscription list.
Blue Train shares it email marketing experience through the following
offerings:
- Website Health Check. Blue Train undertakes
comprehensive reviews of existing websites and provides detailed
guidance on how to improve them, including email marketing advice.
Visit our Website Health Check
page for more information.
- Public Workshops. Blue Train regularly conducts
public workshops about email marketing, entitled 'How to use email
to market your business'.
Visit our Public Workshops page for more information about our
upcoming workshops.
- Public Speaking.
The principal of Blue Train, Clayton Wehner,
is an entertaining and enthusiastic speaker and is available to speak to
groups about email marketing.
Visit our Public Speaking page for more information about
speaking engagements.
- Consulting and Training. Blue Train delivers
tailored email marketing consulting and training services for
organisations. Please
contact us today
for more information about our services.
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testimonial
From Jen Martin of
Slack
Taxi:
The social media workshop provided by Clayton at Blue
Train greatly increased my understanding of the value & use of
social media for my entertainment business
www.slacktaxi.com.au. The informal and friendly atmosphere
had us tweeting & re-tweeting, blogging, and hitting the wall of
Facebook with gay abandon, as Clayton guided us with the best of
protocols and ideas. Thanks for the great workshop.
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