Twitter: friend or foe?


My colleague Geoff Jennings posted this video on his blog last week and I thought it was appropriate for the Netpreneur audience.  It reminds us about some of the underlying weaknesses of Twitter (and other social networking websites). Whilst Twitter might be the latest and greatest thing on the web, there are also negative elements of this social networking tool which suggest that it could be a short-term fad – specifically that it is addictive, that it creates ‘artificial’ interactions between people, and that it can be a huge waste of time if not employed wisely!  Indeed, micro-blogging will never remove the need for good old fashioned face-to-face, human contact. That’s not to say that Twitter won’t be useful as a means of communication in your business….give it a try.

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