I presented a professional development seminar at the National Press Club in Canberra on Tuesday 8 June 2010 for a local networking group called Schmooze.
Here’s the presentation:
Posts Tagged ‘google adwords’
16 things that you should do to get your website to the top of Google
Thursday, June 10th, 2010Action List: Advertise your business using Google Adwords
Wednesday, January 14th, 2009
Google Adwords is one of the most well-known pay per click advertising programs on the web. No matter what your budget, you can display your ads on Google and its vast advertising network and you only pay if people click on your ads.
You create the ads and choose the keywords that you would like to target. When people search on Google using one of your keywords, your ad may appear next to the search results. If the user clicks on your ad, he/she will be taken to your chosen landing page and your account will be charged.
Often you can start advertising from as little as 20c per click, depending on the industry that you are working in. Importantly, your advertising is highly targeted as the user has already indicated an interest in the keywords that match your advertisement.
Google Adwords takes some experimentation. It is important that you identify and use keywords that will generate a genunie lead (ie for a sale), rather than advertise on generic keywords that do not achieve your ends. Whilst it is easy to sign up and seemingly inexpensive to start attracting leads, the costs can add up if your campaigns are not well-thought out and go unmonitored.
To help you with your campaigns, this ebook is the most comprehensive specialised book about Google AdWords that is currently available. The ebook contains comprehensive screenshots, tables and check lists, which help you to get quick results and lower advertising costs for more profit.
To sign up for Google Adwords, click here: http://adwords.google.com.au/select/Login
A TIP FOR NEW ACCOUNT HOLDERS – Most Australian small business magazines (Dynamic Business, Anthill) run Google Adwords promotions, whereby new account holders are given $50 or $60 credits to start off with – buy these magazines to receive the unique URL for signing up. At the time of publishing, you could get a $60 credit from this Dynamic Business promotion.
Action List: Implement a weekly test regimen for your website
Friday, January 9th, 2009
A successful website requires constant oversight. It’s important that your site is checked regularly to ensure that it is performing optimally. If you just ‘let your site go’, then it’s likely that the site will come undone over time. A regular ‘health check’ – preferably weekly - will keep your site on track.
Here are some of the things that you should be doing on a regular basis – schedule it into your diary!
- Check for broken links
- Check for redundant or out of date information
- Check your competition – what are they up to?
- Check for site errors via your statistics package and rectify
- Check, record and analyse your site statistics – unique visitors, repeat visitors, page views, page views per session, time on the site, most popular pages, etc.
- Check for web accessibility and standards - does it meet Web Accessibility Initiative and W3C guidelines?
- Check your search engine listings – where do you appear in the search engine results pages? Has there been an improvement over time?
- Check that all pages have correct metadata tags
- Check that you have an XML sitemap and that the information is being sent to Google Webmaster Tools and Yahoo Site Explorer
- Check your site navigation to ensure that it is logical
- Check any search engine marketing programs (eg Google Adwords) that you are running to make sure that you are getting a good return on investment
