The full title is the “The Corporate Blogging Book – Absolutely Everything You Need To Know To Get It Right” and rightly so.
This is a great title if you are new to blogging or want to read more on how blogging can be used in business. The first chapter is a great read all on it’s own and gives a good overview of all the common questions about blogging for business.
Through out the book there are business examples of good blogs as well as tips on what to write, the style of writing and who should write a blog.
For your larger corporates there are sections on the legal considerations and having a corporate blogging policy as your staff are probably already blogging!
It gives different uses for blogs whether they be for an internal or private group or for the general public, whether there will be just one or multiple authors.
I found this a really good read. It is a plain english overview of business blogging for the novice blogger.
It is also worth checking out Author Debbie Weil’s website.
