Posts Tagged ‘blog software’

Useful Link: Convert your blog content to a podcast using Odiogo

Thursday, January 22nd, 2009

odiogo

I recently stumbled across a blog plug-in that converts your blog posts to audio automatically.  Now your blog visitors can listen to your posts or subscribe to your posts via a podcast feed and listen on-the-go.  And it’s free.

According to the website, Odiogo’s media-shifting technology expands the reach of your content: It transforms news sites and blog posts into high fidelity, near human quality audio files ready to download and play anywhere, anytime, on any device.

I trialled it with the Boomerang Books Blog and the Getaroom Travel Bites Blog and it works pretty well.  It’s an American voice, but it’s quite clear and will certainly offer your customers something more than a textual experience.  It’s also great for vision impaired visitors.

It’s worth a go – you can sign up for free on the Odiogo website at http://www.odiogo.com/index.php

Action List: Start a Blog

Tuesday, January 6th, 2009

blogEverybody’s heard of blogs, or ‘web logs’.  A blog is basically an online diary, allowing an individual to upload content on a regular basis to the web.  Not only are blogs used as a social medium, they are also ‘in vogue’ in the corporate world – many CEOs use blogs to communicate with their employees.

In the netpreneur world, there are many people who make a good living out of running their own blog….food for thought.  I’ve recently heard of some bloggers who make upwards of $100,000 per year from advertising revenue on their blogs.

Operating a blog on your website is a good idea, but only if you have the discipline to contribute regularly to it and are willing to produce quality, unique content.

A well-maintained blog will result in good traffic to your website – blog software is typically geared for syndication through the search engines via RSS feeds and so a blog provides a good medium for getting your message out there.

Blogging software includes Wordpress and Blogger.  I recommend Wordpress, as it can be hosted on your own domain and it’s quite easy to configure.

Some tips:

  • Have a clear purpose for your blog
  • Use a conversational tone – write how you speak
  • Don’t stuff your blog full of keywords – the search engines won’t like it
  • Create blog categories that contain keywords
  • Use provocative, keyword-rich titles for your article titles
  • Submit your URL to blog directories
  • Vary your topics, the length of your content and posting times – keep it punchy
  • Get a guest blogger
  • Respond to people who post comments on your blog and encourage a web conversation

I recommend that prospective bloggers take a read of ProBlogger by Darren Rowse and Chris Garrett.  It’s a great book for those hoping to eventually make a living out of blogging.

Michael Bloch: Using Open Source Software in Online Business

Monday, January 5th, 2009

taming-the-beastOpen Source Software refers to free applications provided under specific licensing terms where the source code is accessible and able to be edited..

Open Source software includes a very wide range of applications, from hobbyist applications  to full strength enterprise ecommerce platforms. It’s quite likely even the operating system of the server your site is hosted on is powered by Open Source products.

A couple of well known examples of Open Source software are OSCommerce, a shopping cart, and FreeBSD, a server operating system.

Open Source software principles

Information on the guiding principles of Open Source software can be viewed on the Open Source Initiative (OSI) site. Licensing usually falls under two different types – the GNU GPL and the GNU LGPL. The LGPL  has more restrictions on use and redistribution.

Open Source advantages

Open Source applications have provided the base of many incredibly successful businesses. Some of the advantages include:

Free software

If you’re just starting out in online business, working capital can be scarce and Open Source software can dramatically reduce your startup costs. A side effect of the Open Source community is that it has also helped reduce prices on commercial software over the years.

Evolving applications

Some Open Source software projects can have hundreds of programmers involved which helps in the rapid development of new features and bug fixes. These communities also provide a massive knowledge base for using, tweaking and troubleshooting the products.

Encourages learning

Open Source software encourages you to go beyond the user interface and mess around in the code; applying modifications (mods) and other edits to suit your own needs.

Not locked into vendors

Using commercial application can make you reliant on a single company to maintain and edit the application for you, which can get rather pricey over time. Often when you buy a commercial product, support will only be included for a set length of time, after which you’ll need to renew your license. Also, if the vendor goes broke, they might just disappear; leaving you high and dry; whereas popular Open Source applications have a life of their own with programmers coming and going but a core community remaining; keeping the project alive.

Disadvantages of Open Source

There’s no such thing as a free lunch and this also applies to Open Source software; particularly if you don’t want any part of editing or programming an application.

Projects can die

Just as with commercial applications, some Open Source projects do die; usually the smaller ones, so you may be stuck with an application you can’t upgrade yourself and requiring programmers to do customizations.

Support issues

When you buy commercial software, the vendor is usually committed to supporting you; but in the case of Open Source software, you’re relying on the goodwill of others to help you troubleshoot.

New features

What you may consider is a great feature for the product may not be shared by the application’s programming community and even if it is accepted, it can be a very long time until it’s implemented.

Choosing a product

If you do decide that Open Source software is the path you’d like to take, bear the following questions in mind when selecting an application.

  • Does the software have a solid history?

  • Are regular updates and fixes provided?

  • Is the community around the application active?

  • Is the community newbie-friendly?

  • Are there well known companies using the software?

  • Is there enough coherent documentation with the software?

  • Are there programmers for hire at reasonable rates if you should get stuck?

When considering whether to use Open Source software, remember that the concept of “free” is related to freedom more than to dollars. Although Open Source applications can be a great alternative; if you’re someone who needs phone support or personalized email assistance – you may be better off financially in the long run buying a commercial software package.