I wish that I had the smarts to come up with a fantastic idea like this one:
http://www.themessagegroup.com.au/last-nights-news.php?title=20090118-Clayton-Wehner_create.html
The Message Group are a great innovative Australian company (they’re the guys that display those funny little hand banners behind the goals at the footy) and apparently this video has been viewed over 2 million times since it was released last year. That really goes to show the power of viral marketing.
By the way, you can create your own video at http://www.worldsgreatestbusinessmind.com and send it on to your friends…
Another favourite of mine is the Elf Yourself video which appears every Christmas. It has brought great marketing exposure for OfficeMax all around the world. A simple idea, but one that is highly contagious and spreads like wildfire!
And here’s another ripper video from shoe manufacturer Asics. I will certainly never buy another brand of running shoe after viewing this very inspirational video.
Tags: elf yourself, officemax, the message group, video, viral marketing, world's greatest business mind