You have probably heard the mantra ‘content is king’ is web circles. Well, nothing is truer than these three little words on the web. If you publish interesting, quality content on your website, then the search engines will reward you with high rankings. It’s as simple as that.
Search engines exist for one purpose – to deliver their users the most relevant, authoritative content quickly, in response to the user’s specified search criteria. That’s why Google, Yahoo and MSN have become huge money making machines – they sift out all the rubbish and provide you with the path to enlightenment within milliseconds. Remember when you had to go to the library to find out stuff? Search engines have changed all that.
It follows then that content that is a) unique b) true c) detailed and d) sought after will eventually find its way to the top of the search engine results pages.
Whilst other SEO strategies, such as inbound linking and keyword tweaking, are important (and shouldn’t be neglected), they are subordinate to the requirement to publish quality content.
There are people out there that will try and convince you otherwise, but ‘content is king’. Everything else is incidental on the web.
Tags: content, content development, content is king, search engine optimization, SEO