The Direct Mail Seminar focused on a 15- point checklist for writing powerful copy from Drayton Bird. The checklist is as follows:
- Is there a letter?
- Does it read like a letter?
- Does it look like a letter?
- Does it waffle?
- Is it simple?
- Does it use boring jargon?
- Are there too many words?
- Can you edit?
- Is it active (not passive)?
- Is it complete?
- Are you worthy?
- Is it warm and friendly?
- Is there proof?
- Does it ask for action?
- Is it idiot-proof?
This is a useful checklist to run through prior to sending out those thousands of marketing letters.
Tags: copywriting, direct mail, direct marketing, drayton bird