Just do it. That famous tagline from Nike. It will go down in history as one of the most recognised and oft-quoted taglines of all. And it is a mantra that I am trying to adopt in my business.
Netpreneurs should sticky tape this little mantra across the top of their computer monitors and gaze at it every time they feel compelled to check their statistics for the twelfth time that day or get sidetracked from their ‘core’ activities.
Procrastination, distraction, non-core activities and a lack of focus truly are the enemy of the netpreneur.
I have written elsewhere in this blog that it is sometimes good to get sidetracked, to go off on tangents and to explore – but only SOMETIMES. Not all the time.
It is necessary to be disciplined – give yourself 30 minutes for this sort of dreamy stuff and then focus back on the activities that will build and improve your business.
The best business people are those who use are able to isolate the things that are ‘core’ and who concentrate on this things at the expense of routine and peripheral activities. Whilst some of us are prone to procrastination and delay, the successful netpreneurs live by the mantra ‘just do it’.
Tags: core business, just do it, mantras, nike