Archive for April, 2009

Assorted Links and Stuff IV

Sunday, April 26th, 2009

6 Social Media mistakes other people make – and how to avoid them

Convert PDF 2 Flash Book – great little tool written by my friend Steven Tein to convert PDFs in to Flash books

Manage your reputation on Google – Google’s new Profile service

The web’s monetising challenge

Telstra’s social media policy – after the Fake Stephen Conroy fallout

12 tips for generating leads in a downturn

100 jobs you can (and should) outsource

Share your iCal calendars on iCalShare

TweetBeep – free Twitter alerts via email

Wimpy button – play audio, music, speech from your website

Wiki software from next to nothing

Thursday, April 23rd, 2009

It’s been a while since I last wrote, so I thought I’d rip out a quick post containing a great offer from Atlassian.  If you read my last post about SaaS, you will know that Atlassian is famous for its Confluence wiki software.  It’s great software and I recommend that you give it a go in your own business.  Atlassian have released a very special offer…

JIRA & Confluence for only $5 each!

As an Atlassian customer, we wanted you to be the first to hear today’s news: For this week only, we’re offering a special 5-user “starter” license of JIRA and Confluence for only $5 each. We’re calling it the Atlassian Stimulus Package and it’s our way of supporting small teams and small businesses in this difficult economic environment. Best of all, we’re going to donate every penny to charity, so please help us spread the word!

There is no catch and no strings attached. You’ll get fully functional, supported copies of JIRA and Confluence for only $5 each. After a year, you can renew support and maintenance of your license for just $5.

The Atlassian Foundation is donating all proceeds to Room to Read (www.roomtoread.org), a charity that helps the world’s future entrepreneurs by building libraries and schools for children in developing nations.

Get all the details at http://www.atlassian.com/starter. Hurry, offer ends on April 24.

Cheers,

The Atlassians.

Action List: Consider SaaS now

Wednesday, April 8th, 2009

web

I’ve made the switch and I’m never going back.  This is the way of the future and those who are ahead of the game have started transitioning their systems to this new way of working.  Perhaps you should consider doing same?

So what is SaaS?  It stands for software-as-a-service.  Basically, SaaS is any web-based software product that is available on a subscription basis.  Instead of having software applications reside on your local computer, the software is hosted on the web.  That means you don’t have to buy software from Microsoft and others, you don’t have to maintain it, you don’t have worry about security, bugs, patches, upgrades etc., and you can access your software from any web-enabled system around the world.

The rapid advances in internet broadband bandwidth have enabled SaaS to become a reality.   The announcement of the new super-fast National Broadband Network by the government will only result in a greater uptake of SaaS in coming years.

SaaS isn’t really a new thing – any of the web-based email services – think Windows Live Mail (Hotmail) or Google’s Gmail – are essentially SaaS services.  They do what any email client does, but over the web.  There are other well-known SaaS products on the market, too – CRM software Salesforce is probably the best known.

I have just made the leap to SaaS and have transitioned my email to Google Apps/Gmail and I am rapt – no longer do I have to wait an hour for Outlook (and my virus/spam checker) to download email from the server.  Now, my email is available instantaneously on Gmail with all of the spam automatically filtered out by Google’s fantastic spam technology.

Gmail can be configured to send and receive email from multiple POP accounts, with customisable email signatures for each account.  Gmail also offers some fantastic tools including filters, canned responses, use of labels (instead of folders) and a brilliant search capability that make using this service an absolute dream.   Gmail’s contacts, task list and calendar function have made Outlook obsolete. Perhaps best of all, Google Apps can be used on any web-enabled computer and on my mobile device, which means that I don’t have to lug my laptop wherever I go.

Google Apps also offers Google Docs – an alternative to Microsoft Word and Excel – and a host of other web-based applications (video, chat, collaboration websites) for a measly US$50 per user per year for the premium edition (free for the standard edition).  Compare that to the cost of a Microsoft Office software licence.

In addition to Google Apps, I have started using wiki software – Atlassian Confluence – for my business.  Again, this software is web-based and maintained by Atlassian for a fee of US$490 per year, which I think it pretty cheap.

With a name derived from the Hawaiian ‘wikiwiki’ buses (so named for their speed), the defining characteristic of a wiki is the ability for multiple authors to create and edit documents.  The most well known wiki is Wikipedia, which has a distributed authorship across the world.  The idea is that the community of users is self-regulating to ensure the veracity of the content – despite this, there have been some well-documented instances where Wikipedia content has been ’skewed’ by nefarious Wikipedia contributors, although that content has been ‘righted’ fairly quickly.

Wikis are great for organisations of all sizes too – they can be used as intranets, external websites, project management portals, knowledge management systems, electronic document records management systems (EDRMS),  as a replacement for internal email, or as a replacement for a conventional directory-based file system.

For each of my businesses I have created a collaboration ’space’ within the Confluence wiki which contains pages, blog posts and documents pertaining to the business.  Each of these documents can be read by anybody in the space, edited directly on the server, commented on, downloaded, searched and cross-referenced.  Each space provides a forum where discussions are held and decisions made and recorded.  Over time, these spaces will become rich with historial information and provide us with a valuable knowledge management system.

Slowly I am transitioning all of my files and software to the Google and Atlassian systems.  I can see a day when computers no longer have an organic storage capability (ie. a hard drive) – instead they will simply draw upon the vast storage capabilities on the web (this is called ‘cloud computing’).  Indeed, there are already slimline laptops on the market that do not have a hard drive built in.

The pessimists and the luddites will argue the toss about the security of information, but the reality is that internal systems are often more vulnerable to failure or compromise than those hosted externally by companies like Google and Atlassian.

I encourage netpreneurs to start exploring the very powerful and inexpensive SaaS capabilities that are available to them.  This is the way of the future and early adoption will put your business in a advantageous position.

Action List: Run an April Fools’ Day Prank

Monday, April 6th, 2009

gball

It happens every year – and every year I am taken in by one of these pranks.  I’m talking about April Fools’ Day gags.

If you think about it, April Fools’ jokes are an absolutely fantastic way of getting some free viral marketing!  Come up with an elaborate hoax and send it to all your friends.  If it’s believable, then it just might find its way around the globe, providing your business with some great free publicity in the process.

There were a couple of highly-publicised pranks on 1 April this year from serial ‘foolers’ Google and Virgin.  Google’s gBall prank even had News Corporation bluffed – the latter published an article about the gBall on the News.com.au website, unaware that the gBall was a joke.

The gBall is supposedly a joint Google and Australian Football League project whereby a satellite tracking device is installed in an Australian Rules football, so that the trajectory of the ball can be tracked.  As you can see in the graphic, you simply plug your ball into your computer to download the data!  The gBall also vibrates if a talent scout wants to speak to you and if your ball goes missing, you can simply locate it with Google Maps – gold!  Even better, the gBall website proudly proclaims that all gBalls are made to comply with Australian Standard AS-0104-2009 (Use of electronic Geo-navigational satellite instrumentation in leather goods).  Double gold!

I wasn’t tricked by the gBall hoax, but I was fooled (momentarily) by a fellow blogger,  Geoff Jennings, who announced that he was giving up his position as a online jobs board ‘watchdog’ because he had accepted the CEO job at one of the job boards that he routinely criticises (CareerOne.com.au).  I should twigged when Rupert Murdoch (owner of CareerOne.com.au) was quoted in the blog post he sent out.   As I reached the bottom of the blog post, it became apparent that he was pulling our collective legs, but he certainly had me going for a moment…

The point of the story – April Fools’ jokes attract attention and if you can engineer a good one, then you can get yourself a whole lot of free advertising.

Action List: Use Slideshare to share your Powerpoint presentations

Wednesday, April 1st, 2009

slideshare

I’ve recently opened a Slideshare account and uploaded my first Powerpoint presentation.  Like YouTube, Slideshare allows you to syndicate your presentations – presentations can easily be embedded into a website or blog with the nifty Slideshare viewer.

My first presentation ‘The Future of Recruitment and the Web‘ has already been viewed over 260 times in 7 days, so it looks like Slideshare provides a good mechanism for attracting attention to your business.  Importantly, it also figures highly in search engine results.

Most small businesses have presentations that they have created for various conferences or training courses – if they contain publicly-releaseable information, why not put these on Slideshare for the benefit of others?  When dealing with new clients, it’s great to point them to a Slideshare URL to give them an understanding of your expertise.

Other benefits of Slideshare include the ability to integrate it with Facebook and LinkedIn, the ability to add sound to your slides and run webinars, and the ability to view Slideshare presentations on your mobile device.

Here’s the official spiel from the website:

Slideshare is the world’s largest community for sharing presentations.

- Individuals & organizations upload presentations to share their ideas, connect with others, and generate leads for their businesses.
- Anyone can find presentations on topics that interest them. They can tag, download, or embed presentations into their own blogs & websites.

SlideShare is the best way to get your slides out there on the web, so your ideas can be found and shared by a wide audience. Do you want to get the word out about your product or service? Do you want your slides to reach people who could not make it to your talk? Are you a teacher looking to share your lesson plans? It only takes a moment – start uploading now, and let your slides do the talking!

Some of the things you can do on SlideShare

- Embed slideshows into your own blog or website.
- Share slideshows publicly or privately. There are several ways to share privately.
- Synch audio to your slides.
- Market your own event on slideshare.
- Join groups to connect with SlideShare members who share your interests
- Download the original file