Digital Strategy, Consulting & Project Management

It is not necessary to change. Survival is not mandatory.

— W.Edwards Deming


The world is changing rapidly and digital technology is at the forefront of that revolution. Is your organisation in a fit state to tackle the challenges of tomorrow? If not, you might be jeopardising the very survival of your organisation.

Adelaide-based consultancy bluetrain assists organisations with their digital strategy through advisory services, project management and training, in order to maximise organisational benefits from the rapidly-evolving digital landscape.

The principal of bluetrain is Clayton Wehner, a digital specialist with experience in a broad range of industry sectors, including Local, State and Federal Government; Military and Defence; Recruitment and Professional Services; Small Business; Retail; and Banking and Finance.

Clayton is postgraduate qualified; a graduate member of the Australian Institute of Company Directors; a PRINCE2 practitioner; a graduate of the Royal Military College, Duntroon; and a certified Google Partner. He has deep experience in organisational development; leadership and management; strategy formulation; digital marketing; project management and user interface design.

Among other roles, Clayton has worked as the national digital lead for Defence Force Recruiting, responsible for the award-winning website and the world’s most popular recruiting-focused YouTube Channel; and he is the founder and co-owner of leading Australian online bookstore Boomerang Books. He is currently the Digital Strategist at Rundle Mall and Public Library Services of South Australia.

Organisations that Clayton has worked with: